...aka why having a nice logo and a quality product isn’t enough Building a local brand is often a passion project. You’ve got a great product, a beautiful idea, maybe even packaging designed by your graphic designer friend. But then comes the harder part: getting it...
Every social network and marketing channel needs to be reviewed from time to time. It's easy to get lost in the whirlwind of content creation and lose perspective on your own account. It's good to pause occasionally, look back at your content and results, and give it...
November 2022 will forever be associated with the big boom in artificial intelligence. Some companies immediately started implementing AI into their products and work processes, while others waited. Now, almost two years later, it seems that some are falling behind...
You've probably heard of the Sustainable Development Goals (or SDGs). They are an internationally shared agenda for global sustainability developed by the United Nations in 2015. The set of goals are designed to help solve humanity's current pressing problems, from...
What's ironic about a luxury NFT handbag? It will never get into your hands. Metaverse brings new challenges for luxury brands. To meet luxury standards, selectivity and exclusivity are a must. In the luxury sector, we know that distribution must be the definition of...
Social media sometimes feels like a crowded bar with nowhere to sit. There's someone shouting at you from every side, trying to impress the people around you, until finally nothing is heard. With each passing year, it gets harder and harder to impress on social media....
